Taylor’s Channel 13
When Taylor releases an album, you can't hold back. We tapped into the drama of the launch with our own teaser about her SiriusXM channel. Concept to delivery happened quickly, we used what we had on hand, and built whatever we didn't. The post was a hit, but it was just one part of a massive campaign.
Swifties were convinced we had left easter eggs for them.
- Agency: T&P / Fusion at SiriusXM
- Creative Director: Ben Shuttes
- Designers: Adriana Torres, Giovanny Jimenez, Emily Chan, Celeste Carbone
- Project Manager: Caroline Longworth
- Producer: Jonathan Cabrera
- DP: Augie Voss
- Gaffer: Stephen Franchek
- Props: Lauren Helms
☆ you are here
Currently an Associate Creative Director at SiriusXM. I've built a multi-disciplinary career on my ability to think big and my tenacity to see it through.