WSJ Election campaigns

CDs: Johnathan Swafford and Ben Shuttes   •   AD + Design: Adriana Torres   •   Copy: Dave Zuckerman

Kaleidoscope concept for making sense of 2020 election reporting Concept about Trump's business-focused presidency Your Guide to the Midterms - tools for life, tools for election news Various icons for Election coverage

Concept for a campaign reacting to the pandemic

CD: Ben Shuttes   •   ADs: Christopher Ritchie + Adriana Torres + Dave Zuckerman

See the story through. Digital ads for coronavirus pandemic Wall Street Journal reporting See the story through. Social ads for coronavirus pandemic Wall Street Journal reporting

The Future of Everything Festival

CD: Johnathan Swafford   •   ADs: Ani Monteleone + Adriana Torres   •   Orb Art: Philip Lueck, Filip Hodas, Shamus Johnson, Peter Tarka   •   Installation Art: Soft Monitor   •   Opening Titles: Laura Salaberry   •   Event production: HAVAS

Times Square digital and wild posting out-of-home advertisements environmental concept for the Festival Victoria Manganiello explaining Computer 1.0 to an attendee Exterior walls and interior stage. Environmental key art for the Future of Everything Festival

Unused concept:

Unused concept for the Future of Everything Festival

Social ads for WSJ Tech Columnists

AD + Design: Adriana Torres   •   Animation: Laura Salaberry  •   Copy: Dave Zuckerman

Joanna Stern: we're the weakest link in our own security Chrispther Mims: Amazon's ambition is a problem for Amazon
David Pierce: You can take back some control of your ads Julie Jargon: Ghosts in the baby monitor!

WSJ Original Stories

Watch the series

CD: Johnathan Swafford   •   ADs: Christopher Ritchie + Adriana Torres   •   Copy: Dave Zuckerman   •   Animation: Transistor Studios + Laura Salaberry + Amber Xu   •   Sound: Joe Lombardi

storyboard about Morningstar ratings

"Solita"

Una mujer vive en aquella casa, solita, y teme anciarse.

No sale porque afuera existe el envejecimiento. Ella cree que adentro, si uno se sienta sin moverse, sin hablar a nadie, y por repetir las mismas cosas cada día, los días no aumentan.

Había una época en cuando ella sí salía. A menudo la veíamos desfilando en vestidos largos, su cabello peinado y brillante. Era una miembra singular del barrio, conocía a todes, y su amigable voz brusca podía ser oída por todo lado en las tienditas y bares. Parecía que aún no le molestaba el envejecimiento: decía que las líneas alrededor de su boca era una señal que gozaba usarla (lo que inmediatamente le dio risa). Le encantaban la música rica, la comida apasionada, y los hombres frenéticos. No le importaba si se acostó al mediodía ni si duró demasiado tiempo chismeando con sus vecinos. Para ella, las horas fueron como la plata: existieron para ser gastadas.

Ya no. Como una misera, la mujer ahorra su tiempo celosamente. Cada mañana, ella pone vasos vacíos sobre el suelo. Luego, cada hora que pasa, llena un vaso con agua. En el atardecer, revisa su colección de horaguas y las toma, una por una. De esta manera, recupera el día.

A woman lives in that house, alone, and she's afraid of getting old.

She doesn't go out because outside aging exists. She believes that inside, if one sits without moving, without speaking to anyone, and by repeating the same things every day, the days don't add up.

There was a time when she did go out. We'd often see her parading in long dresses, her hair combed and shining. She was a unique member of the neighborhood, she knew everyone, and her gruff, friendly voice could be heard everywhere, in shops and bars. It seemed that aging didn't yet bother her: she used to say that the lines around her mouth were a sign that she enjoyed using it (which immediately made her laugh). She loved rich music, passionate food, and frenetic men. She didn't care if she went to bed at noon or gossiped too long with the neighbors. For her, hours were like money: they existed to be spent.

Not anymore. Like a miser, she saves her time jealously. Every morning, she places empty glasses upon the floor. Then, every hour that passes, she fills a cup with water. In the evening, she looks over her collection of water-hours and drinks them, one by one. In this way, she gets back the day.

Monogram for Jenny Kessler

JK monogram JK monogram

adrianatorres@gmail.com